Mar 22 2012 Basis Team Blog Industry News Online Local Market Share to Hit 22% At Borrell Associates’ Local Online Advertising Conference, our very own Shawn Riegsecker, participated in a panel discussion focused on where local online is headed by 2016. As quoted in the article below, “There will be no division between national and local as we talk about it today. Everything is local because the world looks a lot different when you start looking at data.” The panelists centered their discussion on the future of legacy local media companies which are predicted to exist, yet in another form. What are your predictions for 2016? Read More: Conference Notebook: Online Local Market Share to Hit 22% in 2013
May 20 2022 Blog Digital Advertising Regulation in 2022: What Marketers Need to Know It’s been a busy year for digital advertising industry regulators. How will the latest legislation ...Read More
May 19 2022 Blog Scout: The Untapped DOOH Opportunity, CTV Stats, Gen Z Media Habits and More in This Week’s Digest of Top Digital Marketing Content Crypto payments, in-game advertising, and more feature in this week's digest of the best digital ...Read More
May 12 2022 Blog Scout: Ads on Netflix, Getting Personalization Right, and More in This Week’s Digest of Top Digital Marketing Content Big changes coming from Netflix and Apple, first-party data, and more feature in this week's digest of ...Read More