Oct 8 2012 Erin Peralta Blog Video NBC Shifts Focus from Demographics to Behavior Demographic groupings no longer clearly capture the essence of consumers – nor do they define how or what a consumer will do in their daily lives. Madison Avenue is getting a wake-up call as NBC News Digital decides to nix demographics and replace them with articulated personas based on content interest and deep insight into how consumers digest news. By shifting the focus to behavior, advertisers and publishers will be able to operate more in sync around consumer interests and content preferences – hopefully proving more fruitful to all parties. Read more about NBC’s move to targeting news consumer “archetypes”.
May 18 2022 Blog Gen Z Technology Habits and Media Consumption by the Numbers We take a look at where Gen Z technology and media use stand today and how they are predicted to evolve ...Read More
Nov 12 2021 Blog 5 Compelling Examples of Financial Services Advertisements (And Why They Work) Despite working under a cloud of regulatory obstacles, financial services advertisements don’t have to ...Read More
Nov 8 2021 Blog Gartner Magic Quadrant for Ad Tech Positions Basis Technologies as a Challenger Basis Technologies (formerly ‘Centro’) has been positioned as a Challenger in the recently released ...Read More