Aug 30 2012 Basis Team Blog Industry News Multi-Screen Usage and How to Grow Small Agencies A new Google study identifies two primary ways people use multi-screens: 1) Sequential – moving from one device to another to complete a single goal 2) Simultaneous – using multiple devices at the same time. These types of usage modes offer key insights to marketers. For example, the study found that nine out of ten people use multiple screens sequentially and smartphones are by far the most common starting point for completing a task (e.g., booking an online flight). The study also found that search is a critical connector between devices. Read More: Navigating the new multi-screen world: Insights show how consumers use different devices together AdAge’s report, How to Grow Your Small Agency, focuses on agency growing pains and how to effectively tackle them, including hiring talent, creating strategic outsourcing partnerships, and incorporating smart systems. It also includes insights to what agencies would change or do differently. Here’s one notable quote from Thomas Stringham of Hot Tomali, “I would have put more emphasis on developing our workflows and process at the beginning…I just wanted to focus on big ideas, which was great in principle, but it held us back when the projects got bigger and more complex.” What are other ways agencies can grow their business? Purchase the Whitepaper: Smart from the Start: How to Grow Your Small Agency
Jan 31 2023 Blog Search and Social Innovations List [January 2023] LinkedIn's plans, PPC trends, CES, ChatGPT, and more feature in this month's list of search and social ...Read More
Jan 27 2023 Blog The Impact of CPRA on Digital Advertising and Consumer Privacy Learn all about the CPRA, what companies have to do to comply, and how it will impact the programmatic ...Read More
Jan 26 2023 Blog Scout: Justice Department Sues Google, Media Agencies Leverage AI, and More in This Week’s Digest of Top Digital Marketing Content Looking for the top digital marketing content from the week of 1/20-1/26? We've got it right here.Read More