May 24 2012 Basis Team Blog Mobile Industry News Multi-Channel Touch-Points, Welcome Invite to Mobile Ads The whole is greater than the sum of its parts. According to a recent study, marketers, agencies, and publishers may recognize that a seamless experience across channels is important for consumers, but they are not yet following their targets down that path. By shifting to a more holistic approach along with more inter-departmental integration, marketers can benefit from stronger branding experiences. If consumers are shifting screens, shouldn’t marketers too? Read More: Are Marketers Missing Multichannel Opportunities? A recent IAB study unveils that mobile advertising is a key driver of shopping. Additionally, “when it comes to perceptions about mobile advertising, the majority of respondents (70%) agreed that mobile advertising is a welcome personal invitation from brands, rather than an “invasion.” These are encouraging findings, particularly for marketers who are still testing the waters with mobile. Like all advertising, mobile ads should continually translate into inviting and compelling experiences. Read More: Convenience & Mobile Ads Rank as Top Drivers of Mobile Phone Shopping Activities
Jul 6 2021 Case Study Renewed Retargeting Strategy Empowers Beauty Retailer to Increase In-Store Visits by 300% Learn how Basis Technologies' media services team helped a beauty retailer better leverage its online ...Read More
Jun 28 2021 Podcast Test Cookieless Targeting…Now! Angelina Eng, VP of Addressability and Measurement at the IAB, shares her thoughts on the technical ...Read More
Apr 27 2021 Blog What is Digital Out of Home Advertising? Digital out of home advertising (or DOOH advertising) is a unique and agile way to reach consumers. Find ...Read More