Sep 7 2012 Basis Team Blog Mobile Industry News Mobile to Make Up 7% of Ad Spend and OOH Growth Strong Is mobile an essential part of your marketing mix? A new MMA (Mobile Marketing Association) study concludes that the optimized level of spend on mobile advertising for U.S. marketers in 2012 should be 7% (on avg.) vs. the current budget allocation of less than 1%. Findings also reveal over the next 4 years, mobile’s share will increase to at least 10% (on avg.) based on increased adoption of smartphones alone. Consumers are rapidly adopting mobile…shouldn’t marketers too? Read More: MMA Launches Mobile Study “MXS” According to the Outdoor Advertising Association of America, OOH advertising revenue rose 4.3% in the second quarter of 2012 compared to the same period in 2011, accounting for more than $2 billion. Revenue for the first half of 2012 has reached nearly $3.5 billion. Revenue estimates include billboard, street furniture, transit, alternative, and cinema advertising, as well as digital platforms for advertising spending. Top segments include: auto dealers, retail and insurance and real estate, and governments, politics, and organizations. Read More: Out of Home Advertising Second Quarter Revenue Up 4.3%
May 18 2022 Blog Gen Z Technology Habits and Media Consumption by the Numbers We take a look at where Gen Z technology and media use stand today and how they are predicted to evolve ...Read More
Jul 6 2021 Case Study Renewed Retargeting Strategy Empowers Beauty Retailer to Increase In-Store Visits by 300% Learn how Basis Technologies' media services team helped a beauty retailer better leverage its online ...Read More
Jun 28 2021 Podcast Test Cookieless Targeting…Now! Angelina Eng, VP of Addressability and Measurement at the IAB, shares her thoughts on the technical ...Read More