Sep 7 2012 Basis Team Blog Mobile Industry News Mobile to Make Up 7% of Ad Spend and OOH Growth Strong Is mobile an essential part of your marketing mix? A new MMA (Mobile Marketing Association) study concludes that the optimized level of spend on mobile advertising for U.S. marketers in 2012 should be 7% (on avg.) vs. the current budget allocation of less than 1%. Findings also reveal over the next 4 years, mobile’s share will increase to at least 10% (on avg.) based on increased adoption of smartphones alone. Consumers are rapidly adopting mobile…shouldn’t marketers too? Read More: MMA Launches Mobile Study “MXS” According to the Outdoor Advertising Association of America, OOH advertising revenue rose 4.3% in the second quarter of 2012 compared to the same period in 2011, accounting for more than $2 billion. Revenue for the first half of 2012 has reached nearly $3.5 billion. Revenue estimates include billboard, street furniture, transit, alternative, and cinema advertising, as well as digital platforms for advertising spending. Top segments include: auto dealers, retail and insurance and real estate, and governments, politics, and organizations. Read More: Out of Home Advertising Second Quarter Revenue Up 4.3%
Dec 5 2022 Trends 2023 Trends for Restaurant & Dining Marketers In the face of rising costs, just how can restaurant and dining marketers deliver growth? Here are three ...Read More
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Nov 7 2022 Blog TikTok by the Numbers: Stats and Facts for Digital Advertisers Through a collection of stats and facts, we paint a picture of how (and why) TikTok has become social ...Read More