May 20 2016 Anthony Loredo Blog Video Strategy If Politics Is Hurting Your Advertising, New Video Formats Can Help “Nonpolitical advertisers will feel the tightest pinch in broadcast TV this year, but the problem affects any media. Even when there is enough inventory available for all advertisers, elections will drive up prices, and TV spots will become unattractive — or unattainable — for many brands. Exploring new video ad formats will make more and more sense for consumer brands that want to reach their audiences effectively during election season.” Read more from Centro’s Heather Robertson in MediaPost.
Dec 12 2022 Blog Our Favorite Blog Posts from 2022 With 2023 fast approaching and 2022 slowly fading in the rearview, take a look back at some of our ...Read More
Dec 5 2022 Trends 2023 Trends for Travel & Tourism Marketers As travel regains altitude, we look at why industry marketers should prioritize paid search and invest in ...Read More
Dec 5 2022 Report Digital Sea Change: Basis Technologies 2023 Trends Report Discover the trends that will shape digital advertising in the year ahead.Read More