Centro is now Basis Technologies—learn more

Basis placeholder image ?>
Basis placeholder image

What I Learned From The Header Bidding Dog And Pony Show

“With publishers scrutinizing who gets into its header bidding pipes, demand sources who can’t illustrate their value will be relegated to the lower levels of the waterfall, fighting for scraps.”

Read more in MediaPost from Centro’s Jessica Burget about choosing a header bidding partner.