Jan 16 2017 Anthony Loredo Blog Programmatic Strategy Implementing A Data Strategy With Your Programmatic Buying “Regardless of how advertisers want to collect, store, and analyze first-party data, any programmatic advertising efforts require some form of a data strategy.” Read more from Centro’s Dan Raffe in MediaPost.
Nov 8 2021 Blog Gartner Magic Quadrant for Ad Tech Positions Basis Technologies as a Challenger Basis Technologies (formerly ‘Centro’) has been positioned as a Challenger in the recently released ...Read More
Oct 19 2021 Blog Automation vs AI The terms “AI” and “automation” are often used interchangeably, but in order to make smart ...Read More
Sep 10 2021 Blog The Keys to Bringing Programmatic Advertising In-House A successful transition from an agency to in-house programmatic advertising isn't as easy as flipping a ...Read More
