Jan 16 2017 Anthony Loredo Blog Programmatic Strategy Implementing A Data Strategy With Your Programmatic Buying “Regardless of how advertisers want to collect, store, and analyze first-party data, any programmatic advertising efforts require some form of a data strategy.” Read more from Centro’s Dan Raffe in MediaPost.
Sep 13 2022 Blog What’s on the Horizon in Programmatic Advertising? From the growth of video to the rising popularity of PMPs—discover the latest trends behind ...Read More
Sep 12 2022 Blog Ask an Expert: What is Ad Fraud? An expert look at ad fraud, its causes and repercussions, and how you can prevent it in your programmatic ...Read More
Sep 9 2022 Blog Programmatic 101: The Four “Don’ts” of Programmatic Advertising Learn about four of the most common programmatic advertising mistakes—and how digital marketers can ...Read More
