Jun 14 2017 Anthony Loredo Blog Industry News Centro Adds Targeting Functions To DSP Through Existing ComScore, DoubleVerify Deals “Marketers can now target audiences based on page-level demographic data, predicted viewability and brand protection parameters on ad-tech provider Centro’s demand-side platform (DSP) — enhancements made possible by Centro’s long-term deals with comScore and DoubleVerify.” Read more in MediaPost.
Sep 22 2022 Blog Scout: TikTok the Search Engine, Patagonia’s Anti-Greenwashing Play, and More in This Week’s Digest of Top Digital Marketing Content New research on consumer data concerns and more feature in this week's list of top digital marketing ...Read More
Sep 15 2022 Blog Scout: The IAB’s State of Data Report, the Creation of ‘Commerce Media,’ and More in This Week’s Digest of Top Digital Marketing Content The IAB’s State of Data Report, commerce media, and more feature in this week's digest of top digital ...Read More
Sep 13 2022 Blog What’s on the Horizon in Programmatic Advertising? From the growth of video to the rising popularity of PMPs—discover the latest trends behind ...Read More
