Sep 21 2012 Basis Team Blog Industry News Media, Automation and Digital Opportunities Is paid advertising beneficial? Absolutely. However, it is incredibly important to understand how best to integrate it with owned and earned media. Nielsen shares valuable insights on how to strengthen consumer trust and deliver better results via paid, owned, and earned media working together (e.g., paid ads work harder with social, paid ads drive owned usage). Read More: Trust in Advertising – Paid, Owned and Earned Forrester analyst, Joanna O’Connell, shares thoughts with Digiday on the media agency of the future, including efficiency needs to help media professionals do their jobs smarter and better. She speaks to the importance of machines but emphasizes the needs for humans as well. She states, “What I want to happen because I’m a person who worked on the buy side is everything that’s standardized becomes automated in some way. It doesn’t mean humans aren’t involved. But the IO stuff, uh-uh. I don’t think that’s necessary [for people to do.].” Read More: Agencies in the Age of Machines An interesting iMedia Connection article speaks to the importance of online media, particularly in the awareness and consideration stages of the purchase funnel. Consumers heavily rely on the internet for research. Additionally, it highlights Mary Meeker’s media consumption and ad spending chart, which indicates 36% of time is spent with digital media (26% internet + 10% mobile), yet 23% of ad dollars (22% internet + 1% mobile) are allocated to the digital space. This highlights massive opportunities for brand marketers. Read More: The Myth Of Online Conversion For Everything
Jan 27 2023 Blog The Impact of CPRA on Digital Advertising and Consumer Privacy Learn all about the CPRA, what companies have to do to comply, and how it will impact the programmatic ...Read More
Jan 26 2023 Blog Scout: Justice Department Sues Google, Media Agencies Leverage AI, and More in This Week’s Digest of Top Digital Marketing Content Looking for the top digital marketing content from the week of 1/20-1/26? We've got it right here.Read More
Jan 12 2023 Blog Scout: CES Highlights, 2023 Trends to Know, and More in This Week’s Digest of Top Digital Marketing Content The Joint Industry Council, emerging tech, and more feature in this week's digest of top digital ...Read More