Local Ad Revenue, Online Holiday Shopping and Mobile

BIA/Kelsey forecasts U.S. mobile local advertising revenues to grow from $664 million in 2011 to $5.8 billion in 2016, representing a compound annual growth rate of 54.2%. This puts locally targeted mobile ads at 41% of overall U.S. mobile ad spending in 2011, growing to 58% in 2016. Growth drivers include smartphone penetration, location data, ad targeting innovation, and advertiser evolution. Read More: BIA/Kelsey Forecasts U.S. Mobile Local Ad Revenues to Grow from $664M in 2011 to $5.8B in 2016
The holiday season is off to a running start. eMarketer expects it to be a record year for online holiday shopping; U.S. retailers will earn $54.47 billion online during November and December this year, up 16.8% over online holiday season sales in 2011. Consumers are shopping online, and it’s up to marketers to attract, engage, and guide them through the optimal shopping experience. Read More: Kicking Off the Online Holiday Season
Separate-channel marketing is a thing of the past. Today, cross-channel marketing is imperative. Forrester recently released a report that views mobile as the backbone to cross-channel strategies, and recent advertiser campaigns that incorporate these strategies are proving to be quite successful. For example, a recent Adidas cross-channel awareness campaign increased sales between 30% and 100% across each of their primary markets. Read More: Mobile Is Key To Cross-Media Marketing Strategy

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