Internet, Tablets and Video Ads - Basis Technologies

The digital space has changed considerably over the last 10 years bringing tremendous opportunity. Mashable recently published an infographic highlighting the staggering growth, including internet users, usage, web sites, social networks, and more. We’ve come a long way. What can we expect in the next 3-5 years? How will the digital industry change? Read More: The Internet a Decade Later [INFOGRAPHIC]
Tablet growth continues to soar. According to a new Business Intelligence report, global tablet sales will exceed 450 million units by 2016. Additionally, tablet sales are expected to exceed the number of PCs currently sold per year (approx. 350 million), making tablets a $130+ billion market. This growth is attributed to falling prices and greater penetration in new markets, such as enterprise, education, and emerging markets. With this growth, mobile devices should be top of mind for marketers, not an afterthought. Read More: CHART: Tablet Sales Will Top 450 Million Units By 2016
Are video ads valuable? According to a recent comScore online video ranking report, video ads accounted for 20.7 percent of all videos viewed in July and 1.6 percent of all minutes spent viewing video online. Additionally, the average online video ad was 0.4 minutes, while the duration of the average online content video was 6.7 minutes. This highly engaged audience proves to be extremely valuable to marketers. Read More: comScore Releases July 2012 U.S. Online Video Rankings and Average American Viewer Watched Over 200 Videos in July.

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