Jul 18 2016 Anthony Loredo Blog Strategy 4 strategies to protect yourself from ad fraud “Ad fraud is a big problem with a big price tag. In an ever-adaptive landscape, marketers should always embrace defensive buying tactics. Everyone in the ad tech industry shares a duty to raise awareness, identify scammers, and protect client investments. Advertisers have a role to play in this effort.” Read more from Centro’s Ian Trider on iMedia.
May 20 2022 Blog Digital Advertising Regulation in 2022: What Marketers Need to Know It’s been a busy year for digital advertising industry regulators. How will the latest legislation ...Read More
May 18 2022 Case Study Creating Operational Efficiencies with Basis Technologies/FreeWheel Integration Learn how Davis Elen Advertising utilized Basis and its robust integration with FreeWheel to streamline ...Read More
May 18 2022 Blog Gen Z Technology Habits and Media Consumption by the Numbers We take a look at where Gen Z technology and media use stand today and how they are predicted to evolve ...Read More