Apr 21 2015 Anthony Loredo Blog Programmatic Hyperlocal Essentials for the Programmatic Mobile Advertiser “With programmatic buying technology giving access to almost every mobile user, more and more advertisers are able to use hyperlocal data as a primary way to target customers.” Centro’s Ratko Vidakovic explains how hyperlocal data is being used for programmatic mobile advertising. Read the entire piece in MediaPost. Read more on MediaPost
Jan 27 2023 Blog The Impact of CPRA on Digital Advertising and Consumer Privacy Learn all about the CPRA, what companies have to do to comply, and how it will impact the programmatic ...Read More
Jan 26 2023 Blog Scout: Justice Department Sues Google, Media Agencies Leverage AI, and More in This Week’s Digest of Top Digital Marketing Content Looking for the top digital marketing content from the week of 1/20-1/26? We've got it right here.Read More
Jan 24 2023 Blog Everything You Need to Know About Programmatic Guaranteed What is programmatic guaranteed? How does it differ from other buying methods? And most importantly, what ...Read More