Apr 21 2015 Anthony Loredo Blog Programmatic Hyperlocal Essentials for the Programmatic Mobile Advertiser “With programmatic buying technology giving access to almost every mobile user, more and more advertisers are able to use hyperlocal data as a primary way to target customers.” Centro’s Ratko Vidakovic explains how hyperlocal data is being used for programmatic mobile advertising. Read the entire piece in MediaPost. Read more on MediaPost
Sep 13 2022 Blog What’s on the Horizon in Programmatic Advertising? From the growth of video to the rising popularity of PMPs—discover the latest trends behind ...Read More
Sep 12 2022 Blog Ask an Expert: What is Ad Fraud? An expert look at ad fraud, its causes and repercussions, and how you can prevent it in your programmatic ...Read More
Sep 9 2022 Blog Programmatic 101: The Four “Don’ts” of Programmatic Advertising Learn about four of the most common programmatic advertising mistakes—and how digital marketers can ...Read More
