Jul 12 2017 Anthony Loredo Blog Social Media Hit the Social Media Sweet Spot: Crafting a Social Strategy that Delivers Social media’s unmatched reach has made it increasingly important to include on every media plan, but so many platforms, objectives, targeting, placement, and creative options have made paid social an overwhelming space to navigate. We brushed you up on the basics of paid social back in April, and for our next 3Ton30 webinar, we’re taking it to the next level. We’ll explore how to add social to your media plans as part of overall campaign strategy – instead of adding for the sake of checking off a box on your digital checklist. We’ll showcase real-world business cases and discuss what social considerations make sense for each – to ensure you’re taking a multi-faceted approach to social media, matching strategy to your business objectives, and, ultimately, crushing your campaign goals. Join us and Centro’s Associate Director of Social & Search, Vanessa Pence, on Wednesday, July 19, as she discusses: What to keep in mind when building a full-funnel social strategy How the consumer mindset and journey differs on each platform Social capabilities and best practices that make sense for your business objectives Key strategies and takeaways to maximize the power of each platform
Feb 7 2023 Blog How to Create Effective Digital Video Ads US adults spend nearly two-and-a-half hours per day viewing digital video, and that number is only going ...Read More
Jan 19 2023 Blog Scout: TikTok Regulation Buzz, Measuring Transparency in Programmatic Advertising, and More in This Week’s Digest of Top Digital Marketing Content The IAB's multi-state privacy agreement and more feature in this week's digest of top digital marketing ...Read More
Dec 22 2022 Blog Read These Articles to Make Sense of Digital Advertising in 2022 (and Get Ahead on 2023) These 22 think pieces, explainers, and news stories capture the past year in digital marketing, and hint ...Read More