Jun 20 2012 Basis Team Blog Industry News Glimpse into Agency Health, Online Advertising Triples ROI Deutsch LA recently teamed with the 4As on a study that examines the brand health of the ad industry and why people stay or leave. According to the report, “Advertising has freedom-loving people that want to create their own destinies, but a work environment that feels hampered by internal processes.” Additionally, 90% of advertising people see themselves as creative and 73% consider themselves rule breakers. How can the ad industry stay healthy and empower these qualities to help build out-of-the-box, creative, and attention-grabbing campaigns? Read More: New Advertising Study Helps Agencies Hold on to Their People Is there a correlation between online advertising and offline purchases? According to a new Nielsen study, brands can experience a return of almost three dollars in incremental sales for every dollar spent in online advertising. The study confirms the need to target key consumer segments in the right media environments. Read More: CPG Study: Online Ad Campaigns Using Purchaser Data Nearly Triples ROI
Feb 2 2023 Blog Scout: TV Measurement Drama, Open Marketplace Tumult, and More in This Week’s Digest of Top Digital Marketing Content Cookieless solutions, tech marketing strategies, and more feature in this week's digest of top digital ...Read More
Jan 31 2023 Blog Innovations in Search and Social [January 2023] LinkedIn's plans, PPC trends, CES, ChatGPT, and more feature in this month's list of search and social ...Read More
Jan 27 2023 Blog The Impact of CPRA on Digital Advertising and Consumer Privacy Learn all about the CPRA, what companies have to do to comply, and how it will impact the programmatic ...Read More