Aug 12 2015 Anthony Loredo Blog Industry News Getting Caught in the Ad Viewability Crossfire Viewability is the future online currency that digital media will be sold and purchased against, and we have only months to make this happen. Raise your hand if your advertising client has asked you to guarantee viewability on the campaigns you execute. Now, raise your hand if your publishing partners have told you they can’t measure for viewability on 100 percent of impressions. This disconnect is causing friction. Read more on iMedia Connection
Jan 27 2023 Blog The Impact of CPRA on Digital Advertising and Consumer Privacy Learn all about the CPRA, what companies have to do to comply, and how it will impact the programmatic ...Read More
Jan 26 2023 Blog Scout: Justice Department Sues Google, Media Agencies Leverage AI, and More in This Week’s Digest of Top Digital Marketing Content Looking for the top digital marketing content from the week of 1/20-1/26? We've got it right here.Read More
Jan 12 2023 Blog Scout: CES Highlights, 2023 Trends to Know, and More in This Week’s Digest of Top Digital Marketing Content The Joint Industry Council, emerging tech, and more feature in this week's digest of top digital ...Read More