May 18 2015 Kevin Bonder Blog Industry News Feet on the Street: #adtechSF Edition Welcome back to a new addition of our Feet on the Street series. Big things are happening at Centro, particularly with the official release of our shiny, new demand-side platform, Centro DSP. And what better way to kick off such a milestone than by attending some great events and showcasing what Centro DSP can really do? If you’d like additional details on where we will be or would like to set up a meeting or demo, email us at email@example.com. We’d love to chat! What: Digital Atlanta Summit – 5/19 – 5/20 Who’s going? Ken Farber, Jeff Lampel, Catherine Segring, Rebecca Boyan, Martin Crawford and Nate Gawel. Where: Atlanta, GA What’s going on? The Digital Atlanta Summit is a premier digital strategy forum where all aspects of the digital commerce ecosystem collide. Marketing, design, content, and mobile are just some of topics of conversation at this year’s summit. Centro is an exhibiting sponsor as well as a featured presenter. Titled ‘Programmatic: The Essentials’, our very own, Nate Gawel, will discuss the intricacies of programmatic, the latest advancements in this technology, and the opportunities it presents for planning and buying efficiently. In addition, he’ll discuss how you can execute your highest-performing channel placements faster and more accurately – all with more room for optimization. What: AdTech San Francisco – 5/20 – 5/21 Who’s Going? Matt Davis, Sahar Aziz, Tom Burg, Ratko Vidakovic, Erin Peralta, Mallory Beck, James Koenigseker, Steve Monti, Matt Kershaw, Carole Mokbel, Ben Zelikovitz Where: San Francisco, CA What’s going on? ad:tech is a conference and exhibition where the marketing, technology and media communities come together to share new ways of thinking, build strong partnerships, and formulate new strategies to address industry challenges and opportunities. This year, Centro has a booth where we will demo Centro DSP. Vice President of Product Marketing, Tom Burg, is presenting a Think Tech session on programmatic, with a focus on hyperlocal for mobile. In his presentation, titled ‘The New Rules of Mobile Advertising: Hyperlocal Targeting or Bust’, Tom will give you the inside track on the insights, data, and use cases for location targeting. In addition you’ll learn: How hyperlocal advertising works on mobile and how it is used How conversion tracking and behavioral targeting are solved on mobile Creative techniques for engaging the right audiences on mobile If you are attending, get some more info here! We hope to see you around this week. But if we don’t, make it a great one!