Nov 21 2012 Noor Naseer Blog Mobile Industry News On the Fast Track: Local Mobile Search In the mobile search world, all signs point towards an amplified focus in local mobile for the foreseeable future. Just ask local media research and consulting firm BIA Kelsey. The authority on all things local media released their latest forecasts showcasing anticipated growth for local mobile search advertising. It should come as no surprise since search undeniably becomes increasingly relevant for mobile users who actively seek information pertinent to their current locality. The report shares details on forthcoming expectations for brands to target advertising efforts based on users’ geographic location. The same report explains how local targeting plays a critical role in mobile advertising strategy, this due to mobile devices lending themselves to honing in on a user’s location through targeting technologies like GPS and WiFi. Some key highlights from the report include the following: Total U.S. mobile advertising stood at $1.6 billion in 2011 and is estimated to reach $9.9 billion in 2016 U.S. mobile local advertising will grow from $664 million in 2011 (representing 41 percent of 2011’s overall U.S. mobile advertising) to $5.8 billion in 2016, a growth to 58 percent, overall Search is the largest mobile local revenue component and will remain so through the forecast period, growing from $390 million in 2011 to $3.2 billion in 2016 User intent to find local information drives the charge for the increasing popularity of the local search space. The user-friendly functionality of mobile devices lends itself to increased usage by device owners and the guiding reason for why more advertisers need to build strategy around the local space.
Jul 6 2021 Case Study Renewed Retargeting Strategy Empowers Beauty Retailer to Increase In-Store Visits by 300% Learn how Basis Technologies' media services team helped a beauty retailer better leverage its online ...Read More
Jun 28 2021 Podcast Test Cookieless Targeting…Now! Angelina Eng, VP of Addressability and Measurement at the IAB, shares her thoughts on the technical ...Read More
Apr 27 2021 Blog What is Digital Out of Home Advertising? Digital out of home advertising (or DOOH advertising) is a unique and agile way to reach consumers. Find ...Read More