Jun 7 2012 Basis Team Blog Video Industry News Effects of Venture Capitalists, Channel Integration Boosts The current state of online advertising represents vast possibilities for advertisers. However, this land of opportunity is also accompanied with considerable chaos, which presents advertisers with challenges along the way. A recent Forbes article highlights one of the key contributors to confusion – venture capitalists. So, what is the solution for advertisers? It’s finding the partnership that cuts through the clutter and offers empowerment via scalability, efficiency, brand protection, growth, and creativity. Read More: Online Advertisers’ Worst Enemy: Venture Capitalists With the explosion of media channels and technologies, there are more opportunities, and these can often be amplified with channel integration. According to a new study, mobile ad engagement rates can be improved by 35% with the addition of video. Along with increased engagement, marketers have the ability to reinforce their brands to create even stronger connections with their audience. Read More: Study: Video Boosts Mobile Ad Engagement Rates According to the Pew Research Center, nearly three-quarters (72%) of adults are local news enthusiasts, following subjects such as weather, breaking news, politics, crime and schools/education. This group is more likely than other adults to follow 12 out of 16 local news topics. These findings uncover local opportunities for marketers, particularly among a loyal audience with high traffic potential. Read More: 72% – Most Americans Follow Local News Closely
May 18 2022 Blog Gen Z Technology Habits and Media Consumption by the Numbers We take a look at where Gen Z technology and media use stand today and how they are predicted to evolve ...Read More
Nov 12 2021 Blog 5 Compelling Examples of Financial Services Advertisements (And Why They Work) Despite working under a cloud of regulatory obstacles, financial services advertisements don’t have to ...Read More
Nov 8 2021 Blog Gartner Magic Quadrant for Ad Tech Positions Basis Technologies as a Challenger Basis Technologies (formerly ‘Centro’) has been positioned as a Challenger in the recently released ...Read More