Jan 15 2012 Basis Team Blog Mobile The Download on Applications: Application Adoption High adoption rates (85% of iPhone owners have downloaded an app, 84% of Android users) show us that mobile applications definitely meet a specific consumer need. People love their apps! With the launch of the iPhone 4S and rise of smartphone penetration among consumers, advertisers will increasingly look to incorporate mobile applications as part of their overall strategy. Mobile is quickly moving from the “third screen” to the first screen. When building applications clients often ask, “how much does it cost?” The reality is that there is quite a variety of options when it comes to application functionality, which can make building an application range anywhere from $15K to $100K+. While many advertisers will want to rush into the application space, it’s important to remember that content within applications isn’t searchable (ex. Google). Therefore, having a proper mobile landing page in place is often the best first step when “going mobile”. This can also be a less expensive option.
May 18 2022 Blog Gen Z Technology Habits and Media Consumption by the Numbers We take a look at where Gen Z technology and media use stand today and how they are predicted to evolve ...Read More
Jul 6 2021 Case Study Renewed Retargeting Strategy Empowers Beauty Retailer to Increase In-Store Visits by 300% Learn how Basis Technologies' media services team helped a beauty retailer better leverage its online ...Read More
Jun 28 2021 Podcast Test Cookieless Targeting…Now! Angelina Eng, VP of Addressability and Measurement at the IAB, shares her thoughts on the technical ...Read More