Nov 15 2016 Anthony Loredo Blog Video Industry News Don’t Dive Into Programmatic Without a Plan “Since 2013, programmatic has made up more than 50 percent of ad spending in the U.S., and forecasts indicate it will account for $27 billion worth of digital display buys in 2017. The numbers are pretty persuasive, and you may feel compelled to shift away from traditional media-buying methods. But how can you successfully implement programmatic campaigns if you don’t know where to start?” Read more from Centro’s Dan Raffe in Cynopsis Media.
Nov 12 2021 Blog 5 Compelling Examples of Financial Services Advertisements (And Why They Work) Despite working under a cloud of regulatory obstacles, financial services advertisements don’t have to ...Read More
Nov 8 2021 Blog Gartner Magic Quadrant for Ad Tech Positions Basis Technologies as a Challenger Basis Technologies (formerly ‘Centro’) has been positioned as a Challenger in the recently released ...Read More
Oct 20 2021 Blog How Trusted Messengers in Digital Ads Can Overcome Climate Change Skepticism New Climate Voices’ partnership with Centro (now rebranded as Basis Technologies) illustrated how ...Read More