Mar 22 2012 Basis Team Blog Strategy Digital Outsourcing Leads to More Opportunities Last week, HFS published an article entitled “Why today’s outsourcing industry is a sham.” This informative POV tackles some of the perceptions made about outsourcing as a term and outsourcing as an industry. Below is a quick snippet of their article: “What’s broken here is the fact that “outsourcing” is broken terminology and isn’t a real industry. Most of tomorrow’s deals are not going to involve major staff transitions from buyer to provider as part of the deal – today those engagements are on the wane as most of the bloated buyers have been progressively trimming their fat in recent years. Moreover, most of the providers today have the capacity they need to service their clients and will only entertain major “lifts and shifts” of employees if these deals are strategic to their growth ambitions, and involve the transition of both domain expertise and technology assets.” Centro’s CEO, Shawn Riegsecker shared this comment below: We agree with the notion that “outsourcing” is broken terminology. The term is often misinterpreted and confused with “offshoring,” which creates an instant dark cloud of pessimism. However, we associate outsourcing with increased opportunities. As an outsourcer, we act as consultants who relieve time-consuming and inefficient tasks from agencies and advertisers, so they can focus on more strategic work that helps them accomplish more. Check out the entire article and other comments here.
Jan 27 2023 Blog The Impact of CPRA on Digital Advertising and Consumer Privacy Learn all about the CPRA, what companies have to do to comply, and how it will impact the programmatic ...Read More
Jan 18 2023 Blog For Healthcare Marketers, Building Customer Relationships Is Crucial Healthcare is both complex and personal. Here's how marketers can build relationships with consumers to ...Read More
Jan 11 2023 Trends 2023 Trends for Candidates & Causes Marketers As political advertisers start building toward the 2024 election cycle, three key trendlines are ...Read More