Jan 18 2017 Anthony Loredo Blog Health & Pharma How programmatic firms deal with complex pharmaceutical laws “A lot of [the targeting] is based on contextual targeting in lieu of audience data,” said Dan Raffe, director of programmatic at ad software developer Centro. Read more in Digiday about pharmaceutical advertising with programmatic tactics.
Jan 25 2023 Blog What’s Worse Than Misinformation in Healthcare Marketing? Doing Nothing When It Spreads. For healthcare marketers, combatting misinformation online is a necessity. Here are strategies ...Read More
Jan 19 2023 Blog Scout: TikTok Regulation Buzz, Measuring Transparency in Programmatic Advertising, and More in This Week’s Digest of Top Digital Marketing Content The IAB's multi-state privacy agreement and more feature in this week's digest of top digital marketing ...Read More
Jan 18 2023 Blog For Healthcare Marketers, Building Customer Relationships Is Crucial Healthcare is both complex and personal. Here's how marketers can build relationships with consumers to ...Read More