Jan 18 2017 Anthony Loredo Blog Health & Pharma How programmatic firms deal with complex pharmaceutical laws “A lot of [the targeting] is based on contextual targeting in lieu of audience data,” said Dan Raffe, director of programmatic at ad software developer Centro. Read more in Digiday about pharmaceutical advertising with programmatic tactics.
Sep 8 2021 Case Study Basis Technologies’ Next Level Private Marketplaces Empower Praxis to Reach New Audiences Praxis needed to provide patient recruitment support for a clinical trial designed to treat Covid-19. ...Read More
Jun 1 2021 Case Study How Digital Advertising Helped U.S. Government Raise Awareness of the Dangers of a Growing Healthcare Crisis The U.S. Government partnered with Basis Technologies to build a digital strategy to educate people on ...Read More
May 8 2021 Infographic COVID-19: One Year Later From device preferences to generational behaviors, to shopping trends—consumer habits post-COVID are ...Read More
