Sep 7 2017 Ryan Manchee Blog Industry News DIAL: Digital Innovations Awesome List (September) At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. To make that easier, we’ve compiled all the articles, reports, and other bits of awesomeness you may have missed, but should definitely read. Enjoy our latest list below! Digital Influences TV With digital surpassing television in media spend, is it a surprise that TV is taking tips from digital? Fox Sports is rolling out 6-second ads across much of its sports television programming. If this trend catches on, what other digitally-inspired methods will spread to TV? Guide to Digital Video Advertising With a goal of providing best practices and advice on “all things video,” the IAB Digital Video Center of Excellence developed this guide to offer tools, tips, and guidance to help publishers, marketers, and brands better understand video in its various forms – both current and emerging. Mobile Marketers, Beware: Fraudulent App Installs Waste $300M in Ad Spend More than 5% of app installs from non-premium ad networks remain fraudulent, which equals about $300 million in wasted ad spend every year. A scary good reminder that not all supply-side partners are equal (and not all DSPs employ proper fraud protection). The Next Billion Mobile Users It’s easy to think everyone who uses the internet today uses it in the same ways, but they don’t. And the next billion users who get online will connect via their mobile device in ways that tech companies hadn’t imagined, but are having to quickly think about. Voice Search Changes Media Buying, Attribution As Google pushes beyond smart phones and smart speakers (refrigerators and Microsoft partnerships) in an effort to catch up to Amazon’s Alexa, comScore estimates that by 2020, 50% of all searches will be done via voice. How will this impact the way brands create content and how marketers think about buying, delivering, and measuring ads? Ad Execs Bullish on Programmatic Radio, Digital Audio The whole world is going programmatic! 87% of ad execs and media buyers plan to buy radio programmatically over the next 12 months, which is three times the amount today. Dynamic Creative and the Automated Brand As brands look to adapt with more personalized messaging, dynamic creative may still find its place — powered by many of the same data sets that drive the automated media buy. Coming Soon to Facebook Watch: Sponsored Shows Facebook’s new video content channel Watch is already seeing positive response from advertisers looking to sponsor new shows – from completely branded to product placement to mid-roll ads. Definitely a space to watch. As an extra bit of awesomeness, do yourself a favor and watch the Generic Millennial Ad, because you’re totes #blt. September’s DIAL is also available as a PDF. Download it here.