May 4 2018 Ryan Manchee Blog Industry News DIAL: Digital Innovations Awesome List (May 2018) At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. To make that easier, we’ve compiled all the articles, reports, and other bits of awesomeness you may have missed, but should definitely read. Enjoy our latest list below! People Believe Ads Are Becoming More Intrusive (2 min read) Kantar Millward Brown found that 71% of U.S. internet users believe ads are more intrusive than they were 3 years ago, and nearly 80% feel they are seeing more ads in more places now. U.S. adults spend an average of 12 hours and 5 minutes a day with media (and 6.8 hours sleeping). If we make sure all the ads they’re seeing during the day are awesome, will they dream about them? Declining Majority of Online Adults Say the Internet Has Been Good for Society (5 min read) While the vast majority of internet users (88%) believe the internet has been a mostly good thing for them, this number has declined slightly over the last four years. The proliferation of fake news and realization of spending too much time with their devices can be attributed to the decline. Also, noteworthy in the report – 1 in 5 Americans don’t have traditional internet service in their home and are smartphone only. US Programmatic Ad Spending Forecast 2018 (15 min read) Four out of the five digital display ad dollars spent in the U.S. today happens programmatically. Mobile, Native, Video, and Social all continue to contribute to the rise and shift to programmatic buying, along with the increased ability to streamline the buying process and more smartly target audiences. Pixalate Releases Q1 2018 Ads.Txt Trends Report (2 min read) During Q1, Ads.txt adoption increased 269%, according to a new report that features data and insights collected by Pixalate. This report also shows which exchanges and top sites show up most often on ads.txt files. P&G Ends Its YouTube Boycott After More Than A Year (2 min read) P&G kept ads off YouTube for more than a year due to concerns about brand safety. But over the past year, P&G has been working with YouTube and feel the right measures are now in place for their brands to advertise. Part of the measures include exclusively running on video content that has been reviewed and approved by their teams, something not scalable for most advertisers. IAB Tech Lab Release ‘Guidelines for Identifier for Advertising (IFA) on OTT Platform’ (3 min read) Guidelines for Identifier for Advertising on OTT Platforms was released by IAB Tech Lab with recommendations on how to maintain a high-quality advertising experience with OTT, which is the second most popular method of video consumption after linear TV. Snapchat’s Betting its Future on Augmented Reality Ads (5 min read) Just prior to a recent underwhelming earnings report, Snapchat has increased their push of Augmented Reality (AR) ads. Snap is considered an AR innovator based upon their launch the sponsored lenses back in 2016. Business Insider breaks down some of the ad variations available to advertisers today. May’s DIAL is also available as a PDF.