Mar 4 2020 Ryan Manchee Blog Industry News DIAL: Digital Innovations Awesome List (March 2020) At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To make that easier, we’ve compiled all the articles, reports, and other bits of awesomeness you may have missed, but should definitely read. Enjoy our latest list below! The Cannabis Business Is Here To Stay [:05] Many believe that cannabis is one of the largest vertical growth opportunities. For any publisher getting into cannabis, compliance is key if they’re looking to make 2020 a green year. This Q+A with Newsweek’s head of sales addresses some of the concerns publishers may have as they look to accept cannabis advertising. ‘There’s No Future In Cross-Site Tracking:’ Confessions Of A Publisher On The Death Of Third-Party Cookies [:04] The demise of third-party cookies could be a blessing in disguise for publishers. In this article, one publisher talks through how they are not seeing the disaster scenarios that experts predicted. Instead, they’re seeing that advertisers will always find a way to get their message out there. The IAB Tech Lab Has a Campaign Strategy to Educate the Public About Ad Tech [:03] As the ad tech industry reels from seismic changes, an initiative is being put in place to downplay notions of ad tech players invading privacy and stealing data. The initiative will instead articulate the benefits advertisers bring to the public, especially how they help fund quality journalism. Mobile Device IDs Will Be The Next Ad Tracker To Bite The Dust [:05] Mobile advertising IDs are probably not long for this world. While Google & Apple plan to kill third-party cookies, they have not yet taken concrete steps to eliminate device IDs. It’s likely that Apple’s IDFA will be the first to drop, with Google following the lead. Programmatic Now 85% Of All U.S. Digital Advertising [:01] Programmatic media buys now account for 85% of all digital ad spending, according to estimates released in a new report from the Interactive Advertising Bureau. The finding is important, because the IAB to date has eschewed official estimates for programmatic in its regular ongoing tracking of digital advertising spending in its quarterly Internet Ad Revenue Report. How Programmatic Advertising Must Adapt To A 5G Future [:04] The transition from 4G to 5G is being promoted as a monumental leap in speed and user experience. But even with all of the promise of high-speed, low-latency connectivity, 5G won’t do much to improve load times experienced by consumers. To work at 5G speeds, the ad industry will need to update beyond the cell tower to meet consumer expectations. Back to the Future: Why This Classic Measurement Tool Is Making a Comeback [:03] Advertisers are always searching for new ways to engage existing customers and attract new consumers. But industry professionals face a host of challenges, including increased regulation and the growing fragmentation of marketing channels. One of the most exciting developments to come out of this shift is that buyers and sellers are moving away from the cookie and refocusing on individual households. Here’s a look at the key factors influencing this change and what advertisers can expect as they (re)enter a new era of digital marketing. Walmart Developing A Membership Program To Amazon’s Prime [:02] Walmart is challenging Amazon Prime by launching Walmart+. This service will expand on their existing grocery delivery subscription service. Additional perks will include discounts on prescription drugs and fuel. Amazon has taken steps to lure lower-income shoppers into Prime memberships by offering monthly membership rates rather than to pay annually. Amazon Is Making It Easier for Brands to Connect With Consumers Through Alexa [:03] Amazon announced that it’s allowing brands to develop proprietary voices to connect with consumers on Alexa, creating a new engagement tool to grow voice-based commerce. Amazon indicated that it would work with companies to help them identify a persona for their brand, select someone to record speech for that persona, and then build a vocal model that could be reproduced on the Alexa platform. Uber’s New Digital OOH Unit Brings Location-Targeted Ads to Car-Top Screens [:01] It was inevitable that Uber would get into advertising. Yesterday, Adweek first reported that the ride-sharing platform had partnered with Adomni to create Uber OOH and bring digital screens to its drivers in three cities: Atlanta, Dallas, and Phoenix.