Jul 2 2020 Ryan Manchee Blog Industry News DIAL: Digital Innovations Awesome List (July 2020) At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To make that easier, we’ve compiled all the articles, reports, and other bits of awesomeness you may have missed, but should definitely read. Enjoy our latest list below! As The Industry Reinvents Itself, Diverse Perspectives Have Never Been More Critical A lack of diversity in experience, knowledge, and perspective has hindered healthy development and balance in the industry. The debate that will shape the future without third-party cookies is getting bigger beyond the usual boundaries and focusing on web standards. As an industry, it’s important that the right mix of voices represent all the needs and challenges. Equity & Inclusion In Action – Advancing Beyond Conversation The 4A’s has created a document that is designed to start, advance, improve and assist in conversation around diversity, equity, inclusion and race. In this document, you’ll find definitions & impact, building strategies, culture design framework, culture of inclusion, addressing diversity, recruiting for success, social impact, the 4A’s Foundation and professional development resources. Why Brands Aren’t Running Ads On Black Lives Matter Content Keyword block lists are sometimes thousands of words long, and are designed to keep brands away from bad news, atrocities, and violent crime, so as not to be damaged by association. But a new list of terms have also found their way onto these block lists, depriving publishers of a way to monetize their painstaking coverage of some of the biggest news stories in a generation. Typically, brand safety tools cross-reference URLs for keywords on block lists. But without greater context, and with many marketers erring on the side of caution, the web is being shaped into an unsustainable place for numerous types of media. Facebook Tightens Its Policies On Hate Speech In Ads As More Brands Join The Boycott Over 100 brands have publicly committed to halt advertising in the US, as civil rights and activist groups pressure Facebook to stop the spread of misinformation and hate on its platform. Will People Actually Opt In To IDFA Tracking? Starting with iOS 14, which is set for release in September, developers must get permission from users before tracking them with the IDFA on an app-by-app basis. Apple dropped the news recently. A new permission dialog will ask users to allow or deny tracking for advertising before any tracking occurs, either at first launch or before using certain app features. With The End of Browser Cookie Support, What Will Happen To Measurement And Attribution? In less than two years, we will all need to re-learn how to track and measure advertising. The three most important things in the latest Google Chrome Privacy Sandbox are: Post-impressions and post-click attribution may be supported after all, will be aggregated data only, and scheduled reporting will be controlled by the browser. Is RegTech The New Ad Tech? The solution will be RegTech for ad tech. This will have to be a technology that serves the customer first, rather than servicing the advertiser first. It will require a new way of thinking about the advertiser/consumer value exchange and not only will it have to work efficiently, it will have to deliver something that might not be easy to turn into a programmatic algorithm–trust. Advertisers Must Think Local As The Economy Reopens The largest local broadcast television group in the United States, Nexstar Media Group, is well positioned with local advertising, and finding smart ways to offer audience extension through digital media for national and local advertisers. YouTube tests short videos as TikTok threat grows YouTube started testing an app feature this week that lets mobile users record and share short videos, a key feature of rival TikTok, TechCrunch reported. The Google-owned video-sharing platform announced the test in a blog that provides updates about experimental features.