DIAL: Digital Innovations Awesome List (July)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. To make that easier, we’ve compiled all the articles, reports, and other bits of awesomeness you may have missed, but should definitely read. Enjoy our latest list below!

The Meeker Report Is Not the Only Game in Town for Marketers
Now that you’ve had chance to dig through and collect your thoughts from Mary Meeker’s annual Internet Trends report, make sure you spend some time reviewing the LUMA Partners State of Digital Media report, which is more concentrated on the world of digital marketing.

The Winners and Losers of the Rise of TV’s ‘Skinny Bundle’
Traditional TV subscriptions fell by 2.4% year-over-year, the largest percentage ever (or 99 million households if you’re keeping score). So who wins and who loses in the current TV media landscape where new viewing packages are being offered? You might be surprised.

Amazon to Charge $2.8 Million for NFL Ad Packages
With Amazon winning the rights to all 10 Thursday Night Football games for $50 million, it appears they’re hoping to charge nearly $100,000 per second to market to the estimated 50 million Amazon Prime users who will be receiving exclusive live streams to the games.

Snapchat is Becoming the Social Network it Never Wanted to Be
While it has pegged itself as a “camera company,” recent updates hint at Snapchat’s transformation better enabling smaller advertisers and brands to gain visibility of Snapchat’s 166 million daily users.

What to Know About Visual Search
Could you point out the differences between Pinterest Lens and Google Lens? With 3 out of every 4 internet users regularly searching visual content before making a purchase, it’s important to brush up on why visual search is impacting how and where we buy.

Amazon’s Alexa Has Gained 14,000 Skills in the Last Year
15,000 skills and counting, and Daily Jeopardy is still my favorite.

The State of Mobile Advertising
Fast stats on the state of mobile advertising from Digiday reiterate the rise social video and the need for measurement on both device and advertising platforms.

A Sociology of the Smartphone
Smartphones have altered the texture of everyday life, digesting many longstanding spaces and rituals, and transforming others beyond recognition.

Long Before iPhones, This 19th-Century Gadget Made Everyone a Mobile Addict
Fresh from celebrating the 10^th anniversary of the iPhone, can you guess what “mobile device” people were so mesmerized by that they were walking into traffic and walls during the 1800s?

July’s DIAL is also available as a PDF. Download here!