Sep 13 2012 Basis Team Blog Video Industry News CTR for Online Ad Formats, Mandate for Multi-Screens A recent MediaMind study highlights the avg. CTR for various display ad formats served in the U.S. Of the ad formats, video ad-serving template (VAST) and video player-ad interface definition (VPAID) formats performed the best. While these are interesting results, “clicks are not always necessary, particularly when ads are brand focused (vs. DR) and/or when interactive ads appear in long-form video content where clicking would be disruptive to the experience.” Read More: Video Ads See High Click Rates The multitude of screens today requires a mandate for marketers to maintain a multi-screen presence. Recent research indicates that emailing, internet browsing, and social networking are the most common multi-screen activities; this is a good sign for many TV marketers who are capitalizing on user behavior and driving consumers to digital media through specific calls-to-action. Consumers are no longer relying on one screen/channel, which means marketers must leverage multiple screens to connect and influence them. Read More: Most TV, Tablet Interactions Involve Another Screen
Dec 12 2022 Blog Our Favorite Blog Posts from 2022 With 2023 fast approaching and 2022 slowly fading in the rearview, take a look back at some of our ...Read More
Dec 5 2022 Trends 2023 Trends for Travel & Tourism Marketers As travel regains altitude, we look at why industry marketers should prioritize paid search and invest in ...Read More
Dec 5 2022 Report Digital Sea Change: Basis Technologies 2023 Trends Report Discover the trends that will shape digital advertising in the year ahead.Read More