Jul 5 2016 Anthony Loredo Blog Industry News Why Generational Marketing Is Too General For Its Own Good “Marketers shouldn’t hang their hats on generational segmentation. It’s true that people born after 1980, especially those who have never known a world without the internet, are particularly adept at using new technologies. But the tech saturation in our culture has leveled the playing field, especially in terms of media consumption and sharing.” Read more from Centro’s Ryan Manchee on CMO.com
May 20 2022 Blog Digital Advertising Regulation in 2022: What Marketers Need to Know It’s been a busy year for digital advertising industry regulators. How will the latest legislation ...Read More
May 19 2022 Blog Scout: The Untapped DOOH Opportunity, CTV Stats, Gen Z Media Habits and More in This Week’s Digest of Top Digital Marketing Content Crypto payments, in-game advertising, and more feature in this week's digest of the best digital ...Read More
May 12 2022 Blog Scout: Ads on Netflix, Getting Personalization Right, and More in This Week’s Digest of Top Digital Marketing Content Big changes coming from Netflix and Apple, first-party data, and more feature in this week's digest of ...Read More