Sep 24 2012 Basis Team Blog Programmatic Charting the Path to Direct Sold RTB Advertising In case you missed it, here’s a great article by Tom Chavez, CEO of Krux and a strategic partner of Centro’s. In this recent AdExchanger.com column, “Charting the Path to Direct Sold RTB Advertising,” Tom delves into the perils of a type of data leakage he calls “cookie licking” and talks about how savvy marketers and publishers seek to build programmatic revenue without sacrificing control of their precious data. He presents some thought-provoking answers to the following two questions: For the average publisher, the fundamental question becomes, “How do I earn revenue from programmatic media while ensuring strategic control over my data both tactically and in the long haul?” And for the marketer, “How do I bring my own first-party data to these new channels without scattering it to the winds?” Keep your eyes open for a mention of Centro’s ability to deliver data to media owners safely, a benefit, Tom notes, that most exchanges don’t offer. Read the column then come back and tell us what you think. http://www.adexchanger.com/data-driven-thinking/charting-the-path-to-direct-sold-rtb-advertising/
Mar 30 2023 Podcast Reaching Black Audiences in Adtech Group Black's Kerel Cooper discusses what marketers can do to support the advancement of the Black media ...Read More
Mar 29 2023 Blog Automation vs AI in Digital Advertising We unpack how the terms "automation" and "AI" differ and where they both fit into the marketing and ...Read More
Mar 22 2023 Blog US Elections Digital Advertising Trends: CTV Affects Nearly Every Aspect of 2022 Midterms See all the biggest digital advertising trends and takeaways from the 2022 US Midterm Elections in this ...Read More