Apr 13 2015 Erin Peralta Blog Programmatic Strategy #CentroOnMobile: Essential Tips for Programmatic Advertising on Mobile Imagine your target consumer waiting in line at checkout, reading the news on their phone with one hand, holding your competitor’s product in another. If you could shout at them right there – in line – and tell them that they are about to buy the wrong product and offer a deal on yours, would you? Of course you would. And thanks to that phone in their hand, you can. The combination of hyperlocal targeting and programmatic scale is widening the possibilities of mobile advertising. In fact, it’s giving you precise and potentially profitable access to your customers in a way never before possible. If you’re ready for a game-changer, listen up. Programmatic advertising on mobile is exploding and it’s time to dial-in. According to analyst estimates, by 2019, mobile display ads will account for nearly 40% of all digital display ads. With the help of programmatic, marketers are capitalizing on this growth and spending their ad dollars (nearly $15 billion) in the exact moments that matter. Join Centro mobile expert Noor Naseer on Wednesday, April 15th at 12:00 PM CST for a webinar that will demonstrate how you can efficiently and effectively reach the right audience on any mobile device, application and/or site, no matter where they’re located. She’ll cover the latest advancements in mobile consumption and ad spend, as well as opportunities evolving from programmatic technology. Get the scoop on how to leverage hyper-local efforts in tandem with programmatic to build relationships with mobile consumers and drive business results. So whether you’re just getting started in the space or looking to extend your current programmatic play, this this hour you’ll learn how to make programmatic on mobile smart investment. In case you missed, check out the recording below! Brought to you by the experts at Centro.