May 30 2017 Basis Team Blog Retail & E-commerce Search Centro In Action: Thrift Store Chain Scores a ‘Great Find’ with Centro An international thrift store chain came to Centro for help building brand awareness, increasing foot and website traffic, and soliciting donations. The store decided to launch a test campaign to see which digital partner could help them achieve the most efficient cost-per-acquisition. Centro’s audience buying solution was the clear winner and delivered the following results: 60% of total conversions and an 88% more efficient CPA 38% increase in search traffic 67% increase in site traffic To read more about our campaign strategy, read our case study.
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