Apr 6 2017 Basis Team Blog #CentroInAction: The Right Chemistry for Content Strategy at a Global Brand Recently, the second-largest chemical manufacturer in the world faced a branding challenge. The goal was to spike brand awareness among thought leaders, and then arm them to position the brand as a premier solutions-based chemical and product company. The company needed to find the right place for its ads, so that the desired audience would actually see their content. Yet without access to proper research, tools, and data, developing a solid strategy and verifying its effectiveness proved more difficult than expected. That’s when the company discovered Centro and reached out to fill the gaps in its digital content strategy. Download our case study to read more.
Feb 7 2023 Blog How to Create Effective Digital Video Ads US adults spend nearly two-and-a-half hours per day viewing digital video, and that number is only going ...Read More
Feb 2 2023 Blog Scout: TV Measurement Drama, Open Marketplace Tumult, and More in This Week’s Digest of Top Digital Marketing Content Cookieless solutions, tech marketing strategies, and more feature in this week's digest of top digital ...Read More
Feb 1 2023 Blog Digital Audio Advertising in 2023 What's the state of digital audio advertising in 2023? Learn the latest stats on the channel and how ...Read More