May 17 2017 Basis Team Blog Restaurant & Dining Centro In Action: Quenching the Thirst for Local Success A national soft drink label came to Centro looking to improve regional brand recognition and boost local awareness. The brand was looking to launch a sweepstakes campaign at quick-serve restaurants. The Centro campaign strategy, which included a combination of audience buying tactics, custom gaming units, and narrow targeting strategies, led to great success for the company: Over 15 million impressions, 38,000 clicks, and more than 500,000 unique engagements CPC of $3.26 6% increase in soft drink sales at participating QSRs To read more about our strategy, download our case study.
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