May 2 2017 Basis Team Blog Social Media #CentroInAction: Some Like it Hot – On Twitter When an international hot sauce brand decided to launch a social media campaign with some kick, it turned to Centro. The brand was looking to build a stronger social following among U.S. consumers that it could target with promotional content, and the key platform was Twitter. Centro’s digital strategy gave this social campaign the zest it needed. Here’s what happened in just one month: Almost 8,500 new followers to the brand’s Twitter account — nearly 5x the CPG benchmark Improved the cost-per-follower by 45% — resulting in a CPF 3x more efficient than social benchmarks in the industry To read more about how Centro reached this social audience and drove engagement, download our case study.
Feb 7 2023 Blog How to Create Effective Digital Video Ads US adults spend nearly two-and-a-half hours per day viewing digital video, and that number is only going ...Read More
Jan 19 2023 Blog Scout: TikTok Regulation Buzz, Measuring Transparency in Programmatic Advertising, and More in This Week’s Digest of Top Digital Marketing Content The IAB's multi-state privacy agreement and more feature in this week's digest of top digital marketing ...Read More
Dec 22 2022 Blog Read These Articles to Make Sense of Digital Advertising in 2022 (and Get Ahead on 2023) These 22 think pieces, explainers, and news stories capture the past year in digital marketing, and hint ...Read More