May 24 2017 Basis Team Blog Centro In Action: Helping a Telecom Company Make the Connection In order to build brand awareness and generate engagement across more than 7,000 ZIP codes, a major telecommunications company developed a microsite complete with testimonials and case studies. But the company needed to drive traffic to the site, so it turned to Centro for help. Centro put together a customized audience buying solution, and it produced outstanding results: 700% improvement in CTR over campaign lifetime 75% of all campaign traffic was delivered by Centro To learn more about our digital strategy, read our case study.
Jan 31 2023 Blog Search and Social Innovations List [January 2023] LinkedIn's plans, PPC trends, CES, ChatGPT, and more feature in this month's list of search and social ...Read More
Jan 30 2023 Blog 3 Strategies to Help Tech Marketing Teams Weather Unpredictability Tech advertisers today face an unpredictable and challenging landscape. Here, we explore key strategies ...Read More
Jan 27 2023 Blog The Impact of CPRA on Digital Advertising and Consumer Privacy Learn all about the CPRA, what companies have to do to comply, and how it will impact the programmatic ...Read More