May 24 2017 Basis Team Blog Centro In Action: Helping a Telecom Company Make the Connection In order to build brand awareness and generate engagement across more than 7,000 ZIP codes, a major telecommunications company developed a microsite complete with testimonials and case studies. But the company needed to drive traffic to the site, so it turned to Centro for help. Centro put together a customized audience buying solution, and it produced outstanding results: 700% improvement in CTR over campaign lifetime 75% of all campaign traffic was delivered by Centro To learn more about our digital strategy, read our case study.
May 12 2022 Blog Scout: Ads on Netflix, Getting Personalization Right, and More in This Week’s Digest of Top Digital Marketing Content Big changes coming from Netflix and Apple, first-party data, and more feature in this week's digest of ...Read More
May 9 2022 Blog Creating Personalized Customer Experiences with Advertising Automation Explore how you can leverage advertising automation to create real connections with audiences by meeting ...Read More
May 6 2022 Blog Programmatic 101: The Art and The Science of Cross-Device Targeting Learn how cross-device targeting empowers marketers to reach consumers across their technologies, what ...Read More