Apr 25 2017 Basis Team Blog Health & Pharma #CentroInAction: A Digital Shot of Adrenaline For a National Healthcare Network A national healthcare network, with over 80 hospitals and 110 urgent care clinics nationwide, needed to centralize its online efforts and improve visibility across regions and service lines. The network, with hundreds of disconnected and decentralized online appointment hubs, decided to drive consumers to a single-service portal for all appointment scheduling, but needed a way to alert consumers to this change. That’s where Centro came in. Due to our vast digital expertise, we were able to educate the client on best practices for successful digital campaigns. And the results speak for themselves: Over 140 million impressions were delivered, accompanied by 418,000 clicks — a CTR of 3%. Over 1,000 booked online appointments at various hospital locations To read more about how we executed this campaign, download our case study.
Jan 25 2023 Blog What’s Worse Than Misinformation in Healthcare Marketing? Doing Nothing When It Spreads. For healthcare marketers, combatting misinformation online is a necessity. Here are strategies ...Read More
Jan 19 2023 Blog Scout: TikTok Regulation Buzz, Measuring Transparency in Programmatic Advertising, and More in This Week’s Digest of Top Digital Marketing Content The IAB's multi-state privacy agreement and more feature in this week's digest of top digital marketing ...Read More
Jan 18 2023 Blog For Healthcare Marketers, Building Customer Relationships Is Crucial Healthcare is both complex and personal. Here's how marketers can build relationships with consumers to ...Read More