Aug 18 2017 Paola Gutierrez Blog Strategy Back-to-School: Will Your Digital Campaign Make the Grade? Back-to-school is the second highest shopping season in the U.S., and Americans are projected to spend $83.6 billion this year — an increase of more than 10% over last year. Back-to-school shopping offers a huge opportunity for digital marketers, advertisers, and retailers to reach summer shoppers and gear up their digital strategies for the holiday season. Where and how are consumers shopping this year? Download our infographic to study up on the back-to-school spending stats and facts.
Jan 30 2023 Blog 3 Strategies to Help Tech Marketing Teams Weather Unpredictability Tech advertisers today face an unpredictable and challenging landscape. Here, we explore key strategies ...Read More
Jan 27 2023 Blog The Impact of CPRA on Digital Advertising and Consumer Privacy Learn all about the CPRA, what companies have to do to comply, and how it will impact the programmatic ...Read More
Jan 18 2023 Blog For Healthcare Marketers, Building Customer Relationships Is Crucial Healthcare is both complex and personal. Here's how marketers can build relationships with consumers to ...Read More