Aug 18 2017 Paola Gutierrez Blog Strategy Back-to-School: Will Your Digital Campaign Make the Grade? Back-to-school is the second highest shopping season in the U.S., and Americans are projected to spend $83.6 billion this year — an increase of more than 10% over last year. Back-to-school shopping offers a huge opportunity for digital marketers, advertisers, and retailers to reach summer shoppers and gear up their digital strategies for the holiday season. Where and how are consumers shopping this year? Download our infographic to study up on the back-to-school spending stats and facts.