Sep 11 2015 Erin Peralta Blog Financial Services Programmatic Strategy Baby Boomers: A Realtor’s Dream We recently touched on the magnitude of Baby Boomers both in terms of population as well as in buying power. So what exactly is this massive population spending their $2.4 trillion in annual disposable income on? Well, according to the National Association of Realtors, vacation homes! In fact, sales of second-home properties last year reached an estimated 1.13 million and accounted for 21 percent of the number of homes bought in the U.S., the highest market share since the Investment and Vacation Home Buyers Survey was first conducted in 2003. A variety of factors have contributed to this increase, including an attraction to low interest rates, a robust stock market and impending retirement from the daily commute. Get the full story on MediaPost>>
May 18 2022 Blog Gen Z Technology Habits and Media Consumption by the Numbers We take a look at where Gen Z technology and media use stand today and how they are predicted to evolve ...Read More
Jan 12 2022 Blog Cryptocurrency, NFTs, and Blockchain Advertising in 2022 When it comes to DeFi marketing, there are ample opportunities...and several major challenges. He a ...Read More
Nov 12 2021 Blog 5 Compelling Examples of Financial Services Advertisements (And Why They Work) Despite working under a cloud of regulatory obstacles, financial services advertisements don’t have to ...Read More