Jul 31 2017 Anthony Loredo Blog Automation As Automation Accelerates, Where Does The Strategist Fit In? “Further automation, more sophisticated algorithms: What’s music to the ears of brands’ bottom lines and media efficiency is slowly encroaching on the role that actual humans play in the ad ecosystem.” Read more in MediaPost.
Jan 26 2023 Blog Scout: Justice Department Sues Google, Media Agencies Leverage AI, and More in This Week’s Digest of Top Digital Marketing Content Looking for the top digital marketing content from the week of 1/20-1/26? We've got it right here.Read More
Jan 24 2023 Blog Everything You Need to Know About Programmatic Guaranteed What is programmatic guaranteed? How does it differ from other buying methods? And most importantly, what ...Read More
Jan 19 2023 Blog Scout: TikTok Regulation Buzz, Measuring Transparency in Programmatic Advertising, and More in This Week’s Digest of Top Digital Marketing Content The IAB's multi-state privacy agreement and more feature in this week's digest of top digital marketing ...Read More