Apr 4 2018 Anthony Loredo Blog Programmatic Strategy Advertisers and Marketers Talk Programmatic Expectations in 2018 It’s no secret: Digital is more complex than ever before. The industry has seen an explosion of tech, vendors, tracking metrics, cost types, and devices in recent years. Considering our relentless focus on minimizing industry chaos, we partnered with research firm Ad Perceptions to survey more than 150 digital media professionals. We talked to the marketers who are tasked with making sense of it all every day, and we worked to uncover their pain points, expectations, and wish lists for programmatic advertising in 2018. Want the state of the (programmatic) state? Download our infographic.
Feb 7 2023 Blog How to Create Effective Digital Video Ads US adults spend nearly two-and-a-half hours per day viewing digital video, and that number is only going ...Read More
Jan 27 2023 Blog The Impact of CPRA on Digital Advertising and Consumer Privacy Learn all about the CPRA, what companies have to do to comply, and how it will impact the programmatic ...Read More
Jan 26 2023 Blog Scout: Justice Department Sues Google, Media Agencies Leverage AI, and More in This Week’s Digest of Top Digital Marketing Content Looking for the top digital marketing content from the week of 1/20-1/26? We've got it right here.Read More