Mar 29 2016 Anthony Loredo Blog Candidates & Causes Programmatic Strategy Why The Open Exchange Isn’t Always Ideal For Political Buyers “Some exchanges are putting out offers to address specific political “brand” safety concerns. Centro, which sells workflow solutions, also has an invite-only exchange called Brand Exchange, which last week debuted political targeting segments (“liberal,” “conservative” and “political influencer”) for political advertisers buying on news sites.” Read more in AdExchanger.
Oct 20 2021 Blog How Trusted Messengers in Digital Ads Can Overcome Climate Change Skepticism New Climate Voices’ partnership with Centro (now rebranded as Basis Technologies) illustrated how ...Read More
Aug 12 2021 Case Study Driving Worldwide Social Media Engagement for a Not-For-Profit Read how the American Booksellers Association partnered with Basis Technologies to bring in-store events ...Read More
Apr 14 2021 Blog U.S. Elections Digital Advertising Trends: 2020 Dominated by Programmatic, CTV and Last-Minute Spending Grace Briscoe is SVP of Candidates and Causes at Centro The 2020 U.S. elections were the most unique of ...Read More