Mar 29 2016 Anthony Loredo Blog Candidates & Causes Programmatic Strategy Why The Open Exchange Isn’t Always Ideal For Political Buyers “Some exchanges are putting out offers to address specific political “brand” safety concerns. Centro, which sells workflow solutions, also has an invite-only exchange called Brand Exchange, which last week debuted political targeting segments (“liberal,” “conservative” and “political influencer”) for political advertisers buying on news sites.” Read more in AdExchanger.
Jan 11 2023 Trends 2023 Trends for Candidates & Causes Marketers As political advertisers start building toward the 2024 election cycle, three key trendlines are ...Read More
Dec 16 2022 Blog Your Favorite Blog Posts from This Year From understanding Gen Z to demystifying digital advertising regulation, here's the content that ...Read More
Oct 4 2022 Blog Digital Media Insights in Political Marketing—2022 Elections Edition Section 1: MEDIA EXCITEMENT Vast majority of respondents consider connected TV (CTV) the most promising ...Read More