May 31 2017 Anthony Loredo Blog Programmatic Ads.txt Could Wipe Out a Legion of Programmatic Ad Players. That’s Good “Ad tech is rife with shady characters. Until now, questionable behavior has frequently gone unchallenged. That’s about to change.” Read more in Advertising Age from Centro’s Ian Trider about how ads.txt can fight ad fraud.
Nov 8 2021 Blog Gartner Magic Quadrant for Ad Tech Positions Basis Technologies as a Challenger Basis Technologies (formerly ‘Centro’) has been positioned as a Challenger in the recently released ...Read More
Oct 19 2021 Blog Automation vs AI The terms “AI” and “automation” are often used interchangeably, but in order to make smart ...Read More
Sep 10 2021 Blog The Keys to Bringing Programmatic Advertising In-House A successful transition from an agency to in-house programmatic advertising isn't as easy as flipping a ...Read More
