Mar 31 2023 Blog Social Media Innovations in Search and Social [March 2023] TikTok's potential ban, IG's new ads, AI news, and more feature in this month's list of search and social news and resources.Read More
Mar 30 2023 Blog Identity Will Data Privacy Kill Advertising? | Noor Naseer’s Presentation at SXSW 2023 Watch Basis Technologies' VP of Media Innovations + Technology, Noor Nasser, explore the privacy-friendly future of digital ...Read More
Mar 29 2023 Blog Programmatic Automation vs AI in Digital Advertising We unpack how the terms "automation" and "AI" differ and where they both fit into the marketing and advertising ecosystem.Read More
Mar 23 2023 Blog Industry News Scout: Video Podcast Inventory Hype, Netflix’s Adtech Conundrum, and More in This Week’s Digest of Top Digital Marketing Content Big Tech updates, data privacy plans and more feature in this week's digest of top digital marketing content. Read More
Mar 22 2023 Blog Politics US Elections Digital Advertising Trends: CTV Affects Nearly Every Aspect of 2022 Midterms See all the biggest digital advertising trends and takeaways from the 2022 US Midterm Elections in this comprehensive report.Read More
Mar 21 2023 Blog Programmatic Programmatic Advertising 101: What Is Behavioral Targeting? Understand how behavioral targeting works, what benefits it offers, and what it might look like in a future without third-party ...Read More
Mar 20 2023 Blog Identity Still Figuring Out Your Data Privacy Action Plan? Read This. Noor Naseer, our VP of Media Innovations & Technology, shares how advertising teams can adapt to the privacy-friendly future.Read More
Mar 17 2023 Blog Programmatic Maximizing ROI on Programmatic Advertising Spend Definitions. Formulas. Tactics. We break down how marketers can maximize ROI from their programmatic advertising investments.Read More
Mar 15 2023 Blog Identity How to Make the Most of Your First-Party Data We outline a few examples of how advertisers can squeeze every last drop of value out of their first-party data.Read More
Mar 14 2023 Blog Connected TV Connected TV Advertising: Best Practices for Planning, Targeting, and Measuring Learn how to most effectively plan, target, and measure CTV campaigns in today's fragmented landscape.Read More
Mar 10 2023 Blog Programmatic The Cookieless World: New Identity Solutions With the end of third-party cookies on the horizon, here’s a look at three groups working toward innovative identity solutions.Read More
Mar 9 2023 Blog DOOH Scout: What to Do at SXSW, Inauthenticity on International Women’s Day, and More in This Week’s Digest of Top Digital Marketing Content CPRA enforcement, ChatGPT's new API, and more feature in this week's digest of top digital marketing content.Read More
Mar 7 2023 Blog DOOH Everything You Need to Know About Digital Out-of-Home Advertising What is DOOH advertising? Can it be targeted and measured? What benefits does it offer advertisers? Here, we break down ...Read More
