Apr 2021 Case Study Financial Services Strategy Basis Technologies Drives New Banking Accounts A growing, multi-location bank brand needed to strategically target prospects to drive application volume in a competitive and saturated market within the industry. Opportunity Grow application volume by 25% and improve cost per acquisition by 27% YOY. Challenges Aggressive profitability goalsLimited budget Saturated market of the banking industryPressure from national financial institutions Basis Technologies Solutions The media activation & strategy team’s first step was analyzing historical campaign performance to discover optimizations for flighting, partner selection and measurement. Next, audiences and product trends were examined for insights on future strategies. Digital strategies were aligned with traditional efforts to ensure a holistic measurement of their customer journey. Results Applications: 130% increase in volume CPA: 37% reduction in CPA vs. 27% goal Target Audience: Built target audience based on consumer behavior Education: Thought leadership prepared the client for future success in programmatic buying ~ VP of Marketing, Banking Application “Partnering with Basis Technologies has allowed us to increase our bandwidth and stay nimble as our organization grows. I like the fact that we have a team of field experts who understand the goals of our business, dedicated to driving digital performance for our company. Their data-driven approach and learnings allow us to make decisions and strategic adjustments with confidence. Basis Technologies is no longer a vendor to us, they truly are a part of our team.” ~ Download Case Study Connect With Us
May 18 2021 Blog 4 Trends Shaping Financial Services Marketing We've compiled the four key trends that will continue to shape banking and financial services in 2021 and ...Read More
Jan 9 2021 Guide A Digital Marketer’s Guide to Choosing a DSP The selection and implementation of a demand-side platform (DSP) is no small feat. You need more than a ...Read More
Sep 20 2021 Blog 5 Financial Services Advertising Tips and Tricks Financial services companies have a once-in-a-generation opportunity to reach customers when they’re ...Read More