Centro is now Basis Technologies

A New Era
in Advertising

Learn about Basis Technologies’ vision of automation
and intelligence for the marketing industry.

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Resource Center

Educational insights, industry-focused content,
and events to help you raise your game.

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Report: Complexity, Job Satisfaction, & Automation

Marketing Teams
Strained by
Complexity

Less than 25% of advertising professionals
completely satisfied with any one aspect of their job,
and 9 hours wasted weekly with lack of automation.

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Transform the way you work

Marketers need more than a DSP to power their advertising.

Increased operational complexity and endless logins have nothing on Basis.
Integrate programmatic, search, social, and site direct media
management via one easy-to-use interface.

Save time and increase
efficiencies with Basis.

Forrester Total Economic Impact™ Industry Analysis

Increase in
Productivity

Reduction in
Time for Media
Operations

Return on
Investment

Reduction in
Manual Steps

Why Basis

Build it once and
press the launch button.

Use automation to increase cost savings and streamline workflows for your digital business.

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Marketing is easier with Basis

Integrate all advertising
into one place.

Bring together search, social, programmatic,
CTV, and site direct via Basis’ straightforward API.

Save time with
workflow automation.

Improve workforce productivity by 30%—reduce time,
steps, and errors across the entire campaign process.

Increase collaboration
and communication.

Connect teams, vendors, and documents with
one centralized and trackable messaging system.

Operate smarter with
consolidated data.

Access streamlined reporting, media performance,
and workload metrics in one easy-to-read view.

Build your team,
on your time.

Lean on Basis’ award-winning team of experts
to manage as much or as little of your advertising, as needed.

All Systems for Any Advertising, in One Place

Explore All Channels

Total Economic Impact of In-housing with Basis Guide feature

Results Obsessed

Agencies and brands are experiencing increased advertising performance, cost savings, and improved profit margins with Basis. Download the latest Forrester Study to learn more.

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